Saint Louis Real Estate – WillFrost.com

Showcasing your product to as many qualified buyers as economically possible is the name of the game in any business and this holds true in real estate. One of the many areas where your real estate agent will assist you is with generating  buyers interest in your home.

The real estate Industry has specialized marketing such as agency office tours, Multiple Listing Service MLS access, and inter-office communication between the representatives of sellers and buyers are the core chapters in the selling and buying handbook. Your agent will utilize the following mediums to reach potential buyers, however, the bottom line is- The further your agents active network reaches out to qualified buyers, the greater your chance for a sale.

Onsite marketing. This starts with the sign out in the yard and continues into the house with staging of the interior. Curb appeal, a flyer stand attached to the For Sale sign, brochures inside the house and tracking information on anyone that calls or visits. Open House events, Agent Office Tours, and access during the day for potential buyers and their agents. There are even professional staging services to help you highlight your homes best features.

Online Marketing has grown by leaps and bounds. The vast majority of buyers look online before they ever approach an agent and they often already know approximately how much house they can obtain for the money they are willing to spend. Online marketing lends itself well to pictures, sound and video, so have a wide variety of pictures on each room in the home showing lots of light, space and order. Relate a positive story on the features of your home and surrounding community. Not only will your agent tell you about their companies website, they should also be able to discuss the wide variety of local and national databases such as Craigs List where the home can reach the widest possible audience.

Print, TV and Radio advertising. The local newspaper and real estate publications is a great place to advertise that your property is for sale. Another avenue is real estate shows on television and cable, however, the name of the real estate game is still location, location, location. People are going to look for homes in the areas they desire, so localized, targeted campaigns are the most effective. Any advertising needs to be done where the buyers are looking and this means in real estate sections that list homes by area.  Direct mail is not a very effective way to sell a particular home, but it is a great way for the agent to attract new business.